Photography and personal brands…
OK, how will photography help your personal brand? Prepare for a speech!!!
I get the following question all the time; “Personal branding – isn’t that just marketing photography/commercial photography/ business photography?” and my personal favourite “Oh, you mean business headshots?”. I’ve put that one in bold because I have especially strong feelings about it!
When, as a business or an entrepreneur, you hire someone for some commercial photography, it’s likely that you’ll get a photographer to come along and take a few lovely photos in a make-shift booth with bright lights. They might ask you to smile, hold a pen, look thoughtful etc.
They probably won’t ask you about your business, what your goals are for the next 6 months, what your challenges have been, what you want to achieve in the next stage of your business development. They are unlikely to find out who your ideal client is, identify with your values and ethos and take the time to figure out with you how to tie aspects of your brand together. They won’t ask about your social media use and how you can go about becoming even more of an influencer and gain followers and trust.
When I work with a business, I may do a few (gasp!) headshots, but only if they fit in with the brand and business goals. I’m much more likely to follow you around, watch you with clients and take some documentary-style pictures of how you interact. I’ll probably want to tag along when you get coffee to show your ‘down time’, and I will certainly have your ideal client in mind with every single shot I take. For Leanne, that meant photographing her in a yoga pose the day before she gave birth to her second daughter, taking some beautiful candid shots of her with her family, in her studio and giving a tarot reading. You can see our case study here. It is as varied as each business and individual I work with, and it has to be, because your business is personal. For more tips, tricks and ideas with no selling request to join the Facebook Community for personal brand photography.
Phew, rant oner!