M.E. and I worked together to create some new images for his website, using creative corporate photography.
It was a bit of a ramshackle collection of before and after shots of his clients and images of his gym.
As a personal trainer, he had a steady stream of clients and was doing ‘OK’. When we explored a little deeper, he felt he had lost some clients and possibly offended them because of his approach. He is a ‘no-cuddles’ kind of person. He doesn’t mince his words and he gets his clients results. He will support them when necessary, but if they don’t follow his guidelines, then he doesn’t feel that he can work with them. As a result, he has lost clients and those people had told their friends, potentially losing him even more business.
M.E. and I put together a photo-shoot story which clearly showed him working with clients in depth. We took some standalone shots of him (he rarely smiles!), which appealed to his target audience of
focused individuals who could handle some straight-talking.
When he used his images on social media, I suggested some captions; ‘No cuddles, just results’. It went down a storm, and not only are his bookings up, but his retention has doubled.